BSB Engineering Services Ltd

The Client

BSB Engineering Services Ltd is a UK-based manufacturer of fire and smoke dampers, with over five decades of technical excellence in the passive fire protection industry. Renowned for their commitment to safety, quality, and UK manufacturing, BSB supports projects across the healthcare, education, commercial, and infrastructure sectors.

Key Services

The Challenge

As the fire safety sector becomes increasingly competitive and digitally driven, BSB recognised the need to modernise its marketing efforts and stand out within the industry. One of the immediate priorities was resolving long-standing website performance issues. This included improving on-page SEO, ensuring better mobile responsiveness, and enhancing the user experience for both new visitors and returning specifiers.

BSB also needed to strengthen its presence on LinkedIn, using the platform more strategically to connect with consultants, engineers, and decision-makers. At the time, their content lacked consistency and impact, and they were missing opportunities to position themselves as thought leaders in passive fire protection.

Additionally, the company wanted to improve its content strategy by publishing blogs and technical news updates aligned with current industry trends, helping to support both SEO and sector engagement. Another important focus was to increase visibility around their attendance at key events—particularly The Fire Safety Event—through professional stand design, engaging pre-show communications, and strong post-show follow-up.

Finally, BSB’s marketing materials, including core technical datasheets, needed to be reviewed and updated. It was essential that all collateral clearly reflected the brand’s professionalism, technical credibility, and adherence to regulatory standards, both online and in print.

Before After

The Solution

We Do Creative delivered a fully integrated marketing strategy that aligned creative thinking with technical execution. This included:

Website improvements
Technical optimisations that boosted performance, mobile responsiveness, and search visibility.
SEO-driven content
Targeted blogs and thought leadership pieces aligned with market trends and product launches.
LinkedIn strategy
A revitalised social presence, showcasing BSB’s technical credibility, project success, and industry insight.
Event marketing
From stand visuals and content creation to post-show engagement, we helped maximise exposure and lead conversion at The Fire Safety Event.
Collateral refresh
A comprehensive update of product datasheets and supporting materials to reflect BSB’s professional standards and UK compliance.

The Impact

Since beginning our partnership in February, the results have been significant:

20 %

Increase in LinkedIn impressions, with over 2.9K engagements across technical content and event activity.

20 %

Improvement in competitor ranking, showing clear visibility gains in organic search.

0 %

Increase in website traffic, and contact form submissions have increased by over 50%, reflecting improved site performance and user experience.

What’s Next?

We continue to support BSB through ongoing content development, product promotion (including new releases like the FD-R and A60 Series 2), and strategic communications to cement their market leadership in passive fire protection. Discover our latest video from the Fire Safety Event here.

“Working with We Do Creative has made a real difference to how we present ourselves in the market. From fixing key issues on our website to ensuring our LinkedIn activity reflects our technical credibility, the improvements have been both visible and measurable.

Their support during The Fire Safety Event took a lot of pressure off and helped us make a strong impact.”

Nygel Humphrey – Commercial Director

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Contact We Do Creative today to see how we can transform your online presence.