Overview
Brooke Air partnered with us to undertake a comprehensive brand and digital transformation. The objective was to better define how the business is perceived both internally and externally, while creating a robust digital platform to support ongoing growth, product expansion, and marketing activity.
The project extended beyond a website build, encompassing a full brand identity journey that now underpins all customer communications — from digital channels through to printed materials.
The Challenge
Brooke Air operates in a highly technical and competitive sector, with a wide and varied product range. While the business had strong engineering expertise, this was not clearly reflected in its brand or online presence.
Key challenges included:
- A lack of clarity around brand perception across internal teams and customers
- An inconsistent visual identity across marketing touchpoints
- The need to clearly communicate a complex product portfolio
- Positioning the brand competitively against both UK and international manufacturers
- Creating a scalable foundation to support future marketing automation and lead generation
Our Approach
Brand Discovery & Strategy
We began with a structured brand discovery phase, engaging both internal stakeholders and customers through questionnaires. This process allowed us to gain a clear understanding of how Brooke Air was currently perceived, where views differed between internal stakeholders and external audiences, and how the brand should be positioned as the business continues to grow.
Alongside this, we carried out a detailed competitor analysis, reviewing branding, product presentation, and digital presence across the UK and overseas markets. This insight informed clear recommendations on how Brooke Air could differentiate itself and strengthen its position within the industry.
Brand Identity Development
Using the findings from the discovery phase, we developed a refreshed brand identity that reflects Brooke Air’s technical capability, reliability, and engineering-led approach.
This included:
- A new logo designed for clarity, versatility, and digital-first use
- A refined colour palette and typography system
Brand guidelines to ensure consistency across all touchpoints
The new identity was rolled out across all core marketing materials, including:
- Business cards and stationery
- Letterheads and document templates
- Email signatures
- Digital and social media communications
This ensured a cohesive and professional brand presence at every customer interaction point.
Website Design & Development
The website was designed as the central hub for the new brand. Built with scalability in mind, it provides:
- Clear navigation across Brooke Air’s varied product ranges
- Structured areas for ongoing rollout of technical datasheets
- A modern, responsive interface aligned with the new visual identity
The site balances strong visual branding with functional usability for engineers, consultants, and specifiers.
Results
From launch, the website was designed to support ongoing marketing activity, incorporating lead capture and enquiry automation, email marketing integration, social media campaign support, and the flexibility for future web enhancements to improve engagement and conversion. This approach ensures the platform continues to evolve alongside Brooke Air’s wider marketing strategy.
The project delivered:
- A clearly defined and consistent brand identity
- Improved internal alignment and external perception
- A scalable website ready to support technical content and marketing growth
- A strong foundation for lead automation and ongoing digital campaigns
Ongoing Support
Our partnership with Brooke Air continues through ongoing support across product and datasheet rollouts, website enhancements, marketing automation and email campaigns, as well as social media and wider digital communications.
